Home Our Customers Mémé Georgette

Mémé Georgette Case Study

How Alkemics helped Mémé Georgette simplify their workflows

Feedback from Mémé Georgette

“Alkemics’ solutions have proven to be perfectly in line with our needs: use the most qualitative approach possible to enter our data, then share it effortlessly with all of our retailers”

Olivier Cléro

Sales Administrator, Mémé Georgette (Citoyens du monde)

Key benefits:

Effortlessly automate the process of sharing data with 5 different retailers

By using a single platform

Connect to additional digital channels

Such as Google Manufacturer Center and Allergobox

Increase productivity and brand visibility

To boost growth by connecting with retailers

How Alkemics helped Mémé Georgette simplify their workflows

Organic foods brand Mémé Georgette is dedicated to having a positive impact: socially (via job programs), environmentally (supporting organic agriculture in France) and economically via their partnerships. This positioning has caught the attention of a variety of different retailers. The SME turned to Alkemics to support their growth and boost retail sales using an omni-channel approach.

Dedicated. This is the first word that comes to mind while browsing through the products offered by Mémé Georgette, a brand developed by Citoyens du monde. Mémé Georgette is dedicated to selling organic products — exclusively organic products — and offers a vast selection: vegetables, of course (in glass jars), as well as grains, cookies, compotes, spreads, prepared foods, and more. This strong stance has brought the brand great success, and is one of the key aspects of their offering that has caught the attention of major retailers such as Intermarché, Carrefour, Leclerc, Auchan and Casino. With this success comes various challenges for this SME, including making the process of sharing data with retailers as streamlined and productive as possible.

Built-in monitoring and productivity tools

“It’s easy to say how long the process takes.” Explained Olivier Cléro, Sales Administrator. “We need an average of 7 minutes to fill in a product page, and we have 90 products, which means about a dozen hours of work. Multiply this by the number of retailers that we need to share information with, which is five at the moment.”

When they started working with Intermarché, Citoyens du monde began looking for a way to automate this data-sharing process. “Alkemics’ solutions have proven to be perfectly in line with our needs: use the most qualitative approach possible to enter our data, then share it effortlessly with all of our retailers.” Summarized Olivier Cléro. The brand is also able to streamline their processes, as they can send digital product pages to all of their retailers using a single solution.

Increased productivity isn’t the only benefit. Like all brands, Mémé Georgette needs to provide accurate product data, but the brand’s positioning complicates the subject even further. “We have a strong responsibility to offer high-quality product information.” Explained the Sales Administrator. “The challenge is in the details: for example, our jars of vegetables are available in two sizes, and for each of these, we need to indicate the total weight, the net weight, the drained net weight, etc. This means there are various possibilities for error.” This is why it was so important for the brand to use a solution that would facilitate the data entry process and not require data to be entered multiple times.

Easily share product information via a single tool

Alkemics is more than a technical solution for managing and sharing information, it’s also a platform that facilitates collaboration between brands and retailers via its own ecosystem. “On Alkemics, our brand is represented in the same way as other brands, offering us the same level of visibility to retailers.” Observed Olivier Cléro.

Within this Alkemics ecosystem is the App Store, whose applications and services can easily be linked with brands’ product information. This offers Mémé Georgette a series of additional channels to connect to, allowing them to increase the visibility of their products. One example is the Google Manufacturer Center (which improves products’ presentation on Google Shopping) as well as the Allergobox application, which uses existing product data to make everyday life easier for millions of consumers with allergies and food intolerances.

An intuitive online portal

Using these solutions has truly boosted the brand’s growth. “You don’t really need training to use Alkemics.” Noted Olivier Cléro. “It’s like riding a bike, once you’ve gotten your balance, you can just go! The solution has turned out to be very intuitive.” Turns out that using Alkemics is a piece of cake — organic cake, of course!

Key benefits for Mémé Georgette

  • Use a single platform to effortlessly share data with 5 different retailers via an automated process

  • Connect to additional digital channels, such as Google Manufacturer Center and Allergobox

  • Increase productivity and brand visibility to boost their growth

Other related Case Studies

Auchan

How Auchan implemented the Nutri-Score systemin record time

Data collection and product listing

Read more
Henkel

Henkel Beauty Care turned to Alkemics to help them ensure consumers have access to complete and comprehensive product data.

Digital Marketing and Merchandising

Read more
franprix

How franprix digitized communications with their suppliers in 3 months

Data collection and product listing

Read more