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Study by OpinionWay for Alkemics: Perspectives on Food Transparency

par Aurélien Dumont23 May 20190 commentaires

People in France are seeking changes to food labels, finding them incomplete, inadequate, unclear and lacking in transparency.

In France, 1 in 2 shoppers have decided against purchasing a food product because of a lack of product information! As access to information about food products and food safety have long been matters of concern among consumers in France, Alkemics was looking to highlight shoppers’ views on food labelling.

With this study, Alkemics and OpinionWay set out to understand how and why people in France search for product information, as well as find out their opinions on this information, what they expect from food labels, and how food labels influence their purchasing behaviours.

Key figures from the study

Main findings

  • People in France seek out information about food products, mainly to select healthy or higher quality foods and choose, whenever possible, products manufactured in France.
  • The presence of product information on packaging at the moment of purchase is invaluable for shoppers in France.
  • The level of trust held by consumers in France varies considerably depending on the type of information in question.