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par Antoine Durieux23 April 20200 commentaires

Have we arrived at a new consumer era?

Are we in the process of moving away from large-scale consumption, where price and branding were key, towards a more mindful approach that sees quality playing a larger role? These are the questions on the minds of today’s retail industry professionals, and with good reason: clear indications of a fundamental transformation are evident.

A study on neo-consumers, WorldPanel Perspectives 2019 by Kantar, clearly shows this trend. Though price is still the most important criteria for 41% of consumers, 74% are now ready to pay more for high-quality products. The study by Kantar also highlights a rise in consumer awareness, confirming the need for transparency: 79% of households stated that they were concerned about food security, and 76% now seek out information about product composition, sometimes using a specialised app: The Yuka app is used 18% of people in France over the age of 18.

Many new initiatives are being developed, by both retailers and manufacturers, to address these emerging needs, and they all have something in common: data. Here’s why — in order to optimise product transparency in an omni-channel environment, it is essential to be able to collaborate in order to use this data effectively. This means managing large amounts of data that needs to be consistent, accurate and up-to-date, as it will be shared with a growing number of collaborators, teams and professionals.

New tools are required to manage such large volumes of information, as well as extensive collaboration. The purpose of these tools is to facilitate communications, automate any tasks that can be automated, monitor data quality, and enable each participant to concentrate on the tasks that offer the highest added value — those that will help strengthen the contract of trust with consumers, which will therefore drive growth.

But these new resources are only one of the ways that companies are addressing these new challenges. For retailers, in order for this shift in supplier relations to be a success, they’ll also need to reimagine their organisational strategies. Of course, this is aimed at obtaining high-quality data, but also at fostering sustainable collaborations between their own teams and those of their suppliers.

What are these emerging organisational models? What roles will need to be developed? What paths should be investigated?
These are the questions that will be explored in our White Paper Supplier Relations 3.0. While it mainly offers examples from the mass-market grocery retail industry, it also suggests avenues of interest that are relevant to other sectors (including do-it-yourself, beauty and cosmetics, food service, etc.)

Download White Paper