The Transformation of

European Retail

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The health crisis has had a profound impact on trade.

When we look for examples of best practices, adaptability, and agility, the evidence is clear: some players have done well. For various segments that have shown unparalleled performance, the health crisis has even led to a five-year growth of innovation in omnichannel transformation.

Whether apparent or not, the main reason for the resulting innovations was to meet the needs of consumers who could no longer go out and shop freely.

This report will highlight the best ecommerce practices in Europe (innovations and adaptations) and promote factors crucial to success.


Download the report to learn more about

  • innovation driven by the health crisis

  • new consumer expectations in ecommerce

  • complex product data management in the age of digital transformation