par Emilie Schaefer19 June 20200 commentaires

[Saga 3/3] How consumers are driving retail transformations: More quality

From consumer expectations and regulatory requirements to new applications, data plays a role in addressing each new challenge. In terms of data managed on its own platform, Alkemics has seen a 16% increase in the number of suppliers per year, a 30% increase in products per year and a 20% increase in data per year, a 66% increase in data volume per year, sourced from an ever-increasing number of collaborators.

The result: Retailers, both in their roles as collectors and producers of data, accumulate a “debt” in the product data they require to meet consumer needs.
This is further amplified by a sharp increase in the number of local products. These days, local products sometimes outnumber those from national brands and own-brands combined. In order to develop and market a product range that is is consistent across all channels, including at a local scale, retailers need to collect high-quality product data. Own-brand products are included in this: these need to offer exemplary levels of transparency regarding production methods in order to provide consumers with all of the information they need.
This is just one aspect of the “data shock” that mass-market retailers are encountering. One example is the extensive offering of marketplace Alibaba, and the abundance of product information provided by its food subsidiary, Hema Fresh.
Referring to this phenomenon as “data shock” is not an exaggeration. The growth of data, as well as its extreme importance for the entire product lifecycle and sales cycle, is transforming collaborator needs, timelines, professions and the very nature of the supplier-retailer relationship.

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This saga is based on our Supplier Relations 3.0 white paper which analyses retail transformation and propose some insights on organizational models to answer to the new challenges of this industry.