Moët Hennessy Diageo & Alkemics: improve the shopper experience

Case Study Moet Hennessy Diageo

« Our brand team at MHD needs to offer a consistent experience across all points of contact with customers and shoppers, both online and offline. Today, producing rich content and video is absolutely necessary to attract shoppers to our products and educate them to impact purchasing decisions.»

Marion Lacroix

Brand Manager, Moët Hennesy Diageo

In a nutshell, the brand was able to:

Centralise and release product information

with many retailers

Improve shopper experience

through all channels

Improve the shopper experience

Lucie Desprez, E-Retail Manager and Manon Lacroix, Brand Manager at Moet Hennesy Diageo explain us how Alkemics helps to improve the shopper experience